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CBSE Board Examination 2026 · Section E · 4 marks

Q36: Case study: subscription fee and maximum revenue

The question

An online delivery company in a city has 5000 subscribers and collects annual subscription fees of ₹ 300 per subscriber for unlimited free deliveries.

The company wishes to increase the annual subscription fee. It is predicted that, for every increase of ₹ 1, ten subscribers will discontinue. Assume that the company increased the annual fee by ₹ xx⁠.

Based on the given information, answer the following questions :

(i) How many subscribers will discontinue after an increase of ₹ xx in annual fee? (1 mark)

(ii) If R(x)R(x) denotes the total revenue collected after the increase of ₹ xx in subscription fee, express R(x)R(x) as a function of xx⁠. (1 mark)

(iii) (a) Find the value of xx for which R(x)R(x) is maximum. (2 marks)

OR

(iii) (b) Find the sub-intervals of (0,5000)(0, 5000) in which R(x)R(x) is increasing and decreasing. (2 marks)

Exam answer

(i) For every increase of ₹ 1, 10 subscribers discontinue.

Number of subscribers who discontinue =10x= 10x⁠.

Why?

The loss is 10 subscribers for each rupee of increase, so an increase of xx rupees loses 10×x10 \times x subscribers.

(ii) New fee =300+x= 300 + x (in ₹); number of subscribers =5000−10x= 5000 - 10x⁠.

Why?

The fee goes up from ₹ 300 by xx⁠. The subscribers who stay are the original 5000 minus the 10x10x who leave, from part (i).

R(x)=(5000−10x)(300+x)R(x) = (5000 - 10x)(300 + x)

Why?

Revenue is the number of paying subscribers times the fee each one pays.

(iii) (a)

R(x)=1500000+5000x−3000x−10x2\begin{aligned} R(x) &= 1500000 + 5000x \\ &\quad - 3000x - 10x^2 \end{aligned} R(x)=1500000+2000x−10x2R′(x)=2000−20x\begin{aligned} R(x) &= 1500000 + 2000x - 10x^2 \\ R'(x) &= 2000 - 20x \end{aligned}
Why?

Expand the product term by term:

5000×300=15000005000×x=5000x−10x×300=−3000x−10x×x=−10x2\begin{aligned} 5000 \times 300 &= 1500000 \\ 5000 \times x &= 5000x \\ -10x \times 300 &= -3000x \\ -10x \times x &= -10x^2 \end{aligned}

Collect the xx terms: 5000x−3000x=2000x5000x - 3000x = 2000x⁠.

Then differentiate each term: the constant gives 0, 2000x2000x gives 2000, and −10x2-10x^2 gives −20x-20x⁠.

ddx(1500000)=0ddx(2000x)=2000ddx(−10x2)=−10(2x)=−20x\begin{aligned} \frac{d}{dx}(1500000) &= 0 \\ \frac{d}{dx}(2000x) &= 2000 \\ \frac{d}{dx}(-10x^2) &= -10(2x) = -20x \end{aligned}
R′(x)=0⇒x=100R'(x) = 0 \Rightarrow x = 100
Why?

At a maximum the tangent is horizontal, so we look where R′(x)=0R'(x) = 0⁠: 20x=200020x = 2000⁠, so x=100x = 100⁠.

2000−20x=02000=20xx=200020=100\begin{aligned} 2000 - 20x &= 0 \\ 2000 &= 20x \\ x &= \frac{2000}{20} = 100 \end{aligned}

Watch out: R′(x)=0R'(x) = 0 only gives a candidate. A test is still needed to show it is a maximum.

R′′(x)=−20<0 at x=100R''(x) = -20 < 0 \text{ at } x = 100
Why?

Second derivative test: if R′(c)=0R'(c) = 0 and R′′(c)<0R''(c) < 0⁠, then RR has a local maximum at cc⁠.

Differentiate R′(x)=2000−20xR'(x) = 2000 - 20x once more:

R′′(x)=ddx(2000)−ddx(20x)=0−20=−20\begin{aligned} R''(x) &= \frac{d}{dx}(2000) - \frac{d}{dx}(20x) \\ &= 0 - 20 = -20 \end{aligned}

Here R′′(x)=−20R''(x) = -20 for every xx⁠, so it is negative at x=100x = 100⁠.

∴ R(x)\therefore\ R(x) is maximum at x=100x = 100⁠.

(iii) (b)

R′(x)=2000−20x=20(100−x)R'(x) = 2000 - 20x = 20(100 - x) R′(x)=0⇒x=100R'(x) = 0 \Rightarrow x = 100
Why?

The sign of R′(x)R'(x) tells us where RR rises or falls. Writing R′(x)R'(x) as 20(100−x)20(100 - x) makes its sign easy to read.

Take out the common factor 20: 2000=20×1002000 = 20 \times 100 and 20x=20×x20x = 20 \times x⁠. Then 20(100−x)=020(100 - x) = 0 gives 100−x=0100 - x = 0⁠, so x=100x = 100⁠.

The point x=100x = 100⁠, where R′(x)=0R'(x) = 0⁠, splits (0,5000)(0, 5000) into (0,100)(0, 100) and (100,5000)(100, 5000)⁠.

In (0,100)(0, 100)⁠, R′(x)>0R'(x) > 0⁠, so R(x)R(x) is increasing in (0,100)(0, 100)⁠.

Why?

For x<100x < 100⁠, 100−x>0100 - x > 0⁠. For example, at x=50x = 50⁠, R′(50)=20(50)=1000>0R'(50) = 20(50) = 1000 > 0⁠.

R′(50)=20(100−50)=20(50)=1000\begin{aligned} R'(50) &= 20(100 - 50) \\ &= 20(50) = 1000 \end{aligned}

A function with a positive derivative on an interval is increasing there.

In (100,5000)(100, 5000)⁠, R′(x)<0R'(x) < 0⁠, so R(x)R(x) is decreasing in (100,5000)(100, 5000)⁠.

Why?

For x>100x > 100⁠, 100−x<0100 - x < 0⁠. For example, R′(200)=20(−100)R'(200) = 20(-100)⁠, which is −2000<0-2000 < 0⁠. A negative derivative means decreasing.

R′(200)=20(100−200)=20(−100)=−2000\begin{aligned} R'(200) &= 20(100 - 200) \\ &= 20(-100) = -2000 \end{aligned}

∴ R(x)\therefore\ R(x) is increasing in (0,100)(0, 100) and decreasing in (100,5000)(100, 5000)⁠.

Where this comes from

Chapter 6, Application of Derivatives: Revenue: maximum, increasing and decreasing.

Question type: (iii)(a) Word problems; (iii)(b) Find where a function increases and decreases

How to spot it: click to see

(iii)(a) Type 10. Word problems: the biggest box, the least cost

Spot it: a real object and the words "maximum", "minimum", "largest" or "least".

Here: The revenue R(x)=(5000−10x)(300+x)R(x) = (5000 - 10x)(300 + x) built in (ii) is the quantity to make largest. R′(x)=2000−20x=0R'(x) = 2000 - 20x = 0 at x=100x = 100⁠, and R′′=−20R'' = -20 shows it is a maximum.

(iii)(b) Type 5. Find where a function increases and decreases

Spot it: "Find the intervals in which ff is increasing or decreasing", or "strictly increasing or strictly decreasing".

Here: Write R′(x)=20(100−x)R'(x) = 20(100 - x)⁠: it is 0 at x=100x = 100⁠, which cuts (0,5000)(0, 5000) into (0,100)(0, 100)⁠, where R′R' is positive, and (100,5000)(100, 5000)⁠, where it is negative.

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